3 Strategies to Deliver Consumer Relevance, According to Google Research:

1. Ease Their Journey:

73% of consumers look for ways to simplify decisions when faced with too much information.

2. Build Their Knowledge:

For 1 in 3 consumers, lack of knowledge about a product or category is a key barrier to purchase.

3. Know Their Needs:

75% of consumers say they get excited when they discover a new product perfectly aligned with their needs.

Consumer relevance isn’t just about selling — it’s about connecting. Master these three strategies, and you’ll not only drive conversions but also earn lasting loyalty