
Do You Have Message-Market Fit?
You might have the perfect product for the market.
But if your messaging doesn’t resonate, your product will struggle to grow.
Message-Market Fit = When your words mirror the customer’s mind.
It’s not just about what your product does —
It’s about what it means to them.
If you want to grow faster, ask yourself:
Are we truly speaking our customer’s language — on our website, landing pages, ads, and every touchpoint?
If yes — you scale faster.
If not — your messaging needs realignment.
Messaging fit sounds like:
→ “Oh damn. That’s exactly what I’ve been looking for.”
→ “It’s like they read my mind.”
→ “I didn’t even know I needed this — until now.”
Vague homepages. Generic ads. Confusing copy. They don’t convert — they confuse.
The good news?
You don’t always need to rebuild the product.
You just need to reframe the story.
Start with better messaging — crafted for the mind and language of your market.
Product-market fit gets you in the game.
Message-market fit gets you scale.