How to Differentiate as a Brand to Stand Out?
“If you want to grow, you must have brand differentiation. If you want to stay on top, you must keep it”
~ Ben Stuart, CMO, Rabobank
Ben shared nine strategies for brand differentiation in the Growth Hacker session
| Differentiation Strategy | Company Name |
|---|---|
| Product Design | Slack |
| Advertising | Roomba |
| Distribution | Rolex (Only available in their stores) |
| Packaging | Pringles (Chips in Tube) |
| Media | Red Bull ( Used YouTube to share killer content) |
| Collabs | Adidas with Sharpie |
| Customer Experience | Reformation |
| Pricing | Temu |
| Ethos and Sustainability | Vegan Leather Shoe Companies |
Ben observed that companies pick a single attribute and differentiate on top of that.
What’s your brand differentiation strategy?