Recommended Books
Hacking Growth
How Today’s Fastest Growing Companies Drive Breakthrough Success
If there’s one book on growth you should read, I’d recommend this one. Hacking Growth lays out a highly practical approach to scaling your product. It combines rapid experimentation, data analysis, user behavior insights, and direct customer feedback to uncover what truly drives growth.
What makes it stand out is its focus on the entire customer journey — from acquisition and activation to retention and monetization — giving you a complete framework for sustainable growth.
Obviously Awesome
How to Nail Product Positioning so Customers Get It, Buy It, Love It
Positioning your product in today’s crowded market is no easy task. That’s why Obviously Awesome is such a valuable read. It offers a clear, step-by-step method to help you define and communicate your unique position effectively.
What I love about this book is that it’s not just theory — the author draws on her real-world experience working with both startups and large companies, making the lessons practical and immediately applicable.
$100M Leads
How to Get Strangers to Want to Buy Your Stuff
No matter what business you’re in, one thing is certain — you need leads. This book shows you practical strategies to generate them at scale. Alex Hormozi not only breaks down the process but also shares his own personal experiences in lead generation, making the lessons both relatable and actionable.
If getting more prospects is a challenge for you, this book is packed with insights worth applying
$100M Offers
How To Make Offers So Good People Feel Stupid Saying No
In this book, Alex Hormozi reveals how to craft offers so compelling that customers feel almost obligated to buy — and still walk away believing they got a great deal. It’s packed with practical frameworks and examples that make it easy to apply his strategies to your own business.
This is a must-read for entrepreneurs and high-performing marketers who want to stand out and drive growth.
The Heart of Success
6 Business Principles to Up Your Game
Grounded in the timeless wisdom of the Bhagavad Gita, this book explores what it truly takes to succeed in business or in a career. No matter your profession, the principles it shares offer practical lessons and deep insights that you can apply to both work and life.
It’s a thoughtful read that blends spiritual wisdom with real-world success strategies, making it relevant to anyone striving for growth and fulfillment.
The 22 Immutable Laws of Branding
In this book, the authors distill branding into 22 clear and practical principles. Some of the most notable include The Law of Contraction — a brand becomes stronger when it narrows its focus — and The Law of the Word — a brand should strive to own a single word in the mind of the consumer.
With 20 more equally insightful laws, this book is a concise yet powerful guide to understanding what makes brands truly stand out. A must-read for anyone serious about building a lasting brand.
Zag
The #1 Strategy of High-Performance Brands
The central theme of this book is radical differentiation — standing out by being truly different. The author outlines 17 practical steps for designing “difference” into your brand, offering a clear roadmap for setting yourself apart.
Brand Flip
How Customers Now Run Companies – And How to Profit From It
The key idea in this book is the shift from company-driven to consumer-driven branding. The author emphasizes that today’s customers are not just passive consumers, market segments, or data points. As he puts it: “People don’t buy brands. They join brands.”
It’s a powerful reminder that successful brands are built by creating communities and shared identities — not just by pushing products.
He also explains how to succeed in all three stages of the competition cycle, making this book a valuable guide for anyone looking to build a high-performance brand that thrives in competitive markets.
Cashvertising
If there’s only one book on copywriting you decide to read, make it Cashvertising. The author breaks down the principles of persuasive writing in a clear, engaging, and practical way.
For marketers, this book is a must-read — it gives you powerful tools to craft copy that grabs attention and drives action.
Decisive
How to Make Better Decisions
This is one of the best books I’ve come across on decision-making. The authors simplify the process into a four-step framework that’s both practical and easy to apply.
While it’s not specifically a marketing book, the lessons are invaluable — especially for leaders who need to make quick, effective decisions on a regular basis. A highly recommended read for anyone looking to sharpen their judgment.
Sales Pitch
How to Craft a Story to Stand Out and Win
Written by the author of Obviously Awesome, this book dives into how to sell by positioning your product in the market in a way that builds buyer confidence. Instead of relying on generic sales tactics, it emphasizes crafting a compelling pitch rooted in your product’s true strengths.
What stood out to me is that many of the strategies shared here feel fresh and unique compared to other sales books — practical insights you can actually put into action.
Psychology of Selling
Increase your sales faster and easier than your ever thought possible
In The Psychology of Selling, Brian Tracy shares his personal experiences along with proven strategies and techniques that have helped countless sales professionals succeed.
I found many of his ideas not only practical but also highly valuable — insights you can apply immediately to improve your sales approach.
The Challenger Sale
How to take control of the customer conversation
This book takes a fresh approach to selling by focusing on customer insights — specifically, showing customers how they can either save money or generate more revenue. Rather than just responding to customer needs, it emphasizes teaching, guiding, and even challenging customers with new perspectives.
Another key theme is the importance of coaching the customer, helping them see value in ways they might not have recognized on their own.