ROAS vs MER
Tarun Madan
Is ROAS the only metric to consider when evaluating your ad or marketing campaign performance? or is there a bigger truth? ROAS = Return on Ad Spend = Total Sales…
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Hollistic Marketing
Why is it important to adopt holistic measurement for marketing ROI? Let’s dive into insights from Think with Google and my personal experience. 1. Limitations of Ad Measurement Tools —…
ROI vs VOI
We often measure ROI for our marketing campaigns. But what about VOI? Let’s break it down: 🔁 ROI = Return on Investment – Revenue – ROAS – CPA – Conversions…
Hook or get ignored : You only have 3 seconds
Hook or get ignored : You only have 3 seconds Yes, you only have 3 seconds. That’s all it takes to either capture attention—or lose it. If the hook in…