Struggling to Retain Customers
Tarun Madan
Most apps struggle to retain users, with retention rates between 6% and 20%. In contrast, top-performing apps can boast retention rates as high as 80%. Why Most Apps Fail to…
Growth
ROAS vs MER
Is ROAS the only metric to consider when evaluating your ad or marketing campaign performance? or is there a bigger truth? ROAS = Return on Ad Spend = Total Sales…
How to Get More Leads and Convert Them
How to Get More Leads and Convert Them? Based on my experience working with B2C SaaS and B2C e-commerce brands, here are my key learnings on lead generation and conversion.…
Comprehensive Marketing Strategy
How to plan a Comprehensive Marketing Strategy? Einstein once said, “If I had an hour to solve a problem, I’d spend 55 minutes thinking about the problem and five minutes…
Increasing Website Traffic
How to Attract the Right Traffic to Your Website? Getting the right traffic to your website is essential—because those visitors turn into leads and, eventually, customers. 1. Blogging A high-quality…
AI, Personalization and Growth
AI isn’t just the future of marketing — it’s the driver of growth, personalization, and engagement today. Here are some powerful insights from Adobe’s 2025 AI and Digital Trends Report…
AI in Marketing
AI is not just another buzzword in marketing. It’s changed how top brands operate. Here are insights from Gartner’s report “AI in Marketing: The Future of Smart Marketing” — paired…
Hollistic Marketing
Why is it important to adopt holistic measurement for marketing ROI? Let’s dive into insights from Think with Google and my personal experience. 1. Limitations of Ad Measurement Tools —…
3 Strategies to Stay Relevant to Consumers
3 Strategies to Deliver Consumer Relevance, According to Google Research: 1. Ease Their Journey: 73% of consumers look for ways to simplify decisions when faced with too much information. 2.…
Purchase Confidence
How to Increase Consumers’ Purchase Confidence? In 2024, Google partnered with Ipsos to survey over 18,000 people across 18 markets to understand what truly drives consumer purchase confidence. According to…