Hook or get ignored : You only have 3 seconds

Yes, you only have 3 seconds.

That’s all it takes to either capture attention—or lose it.

If the hook in your video doesn’t spark curiosity within 3 seconds, the user is gone.

So, how do you craft a hook that actually retains attention?

From my experience, two things consistently work as thumb rules:

✅ A compelling question

✅ A strong value proposition

Before you scale any creative—test the hook.

Because the hook decides whether your ad gets watched or skipped.

If people don’t stop → they won’t listen → and they’ll never convert.

Your first 3 seconds are the most crucial.

Nail them, and everything else follows.