Hollistic Marketing
Tarun Madan
Why is it important to adopt holistic measurement for marketing ROI? Let’s dive into insights from Think with Google and my personal experience. 1. Limitations of Ad Measurement Tools —…
3 Strategies to Stay Relevant to Consumers
3 Strategies to Deliver Consumer Relevance, According to Google Research: 1. Ease Their Journey: 73% of consumers look for ways to simplify decisions when faced with too much information. 2.…
Purchase Confidence
How to Increase Consumers’ Purchase Confidence? In 2024, Google partnered with Ipsos to survey over 18,000 people across 18 markets to understand what truly drives consumer purchase confidence. According to…
ROI vs VOI
We often measure ROI for our marketing campaigns. But what about VOI? Let’s break it down: 🔁 ROI = Return on Investment – Revenue – ROAS – CPA – Conversions…
5 Powerful Growth Loops
The best products don’t just grow — they grow themselves. Here are 5 growth loops used by top tech companies: 1. Personal Viral Loop The more people use it, the…
3 Marketing Blogs That Are Goldmines
Here are 3 awesome marketing blogs that I personally follow and recommend: 1. Think with Google An official Google blog packed with value: 🔹 Latest marketing trends backed by data…
Hook or get ignored : You only have 3 seconds
Hook or get ignored : You only have 3 seconds Yes, you only have 3 seconds. That’s all it takes to either capture attention—or lose it. If the hook in…
Message-Market Fit: The Secret Weapon for Growth
Do You Have Message-Market Fit? You might have the perfect product for the market. But if your messaging doesn’t resonate, your product will struggle to grow. Message-Market Fit = When…
50% Audience Retention with YouTube Video Ads [Case Study]
How I Deliver 50% Audience Retention in YouTube Video Ads? Audience retention is the percentage of viewers who stay engaged and watch your video ad from start to finish. It’s…
90% Conversion Rate with Google Search Ads [Case Study]
How I delivered a 90% Conversion Rate in a Lead Gen Campaign with Google Search Ads? Here is a 8-step strategy I followed 1. Extensive Keyword Research I identified high-search-volume…