How I cut the budget by 17% and increased revenue by 38% for an e-commerce brand?

Last year, I took on an e-commerce brand whose performance marketing was in shambles. ROAS was tanking. Revenue was unpredictable. And the team had lost confidence.

They needed a turnaround — fast.

In just 3 months, I helped the brand go from non-performing to delivering 5–7x ROAS consistently every month, with recurring revenue flowing in like clockwork.

Here’s how I did it — without increasing the budget. In fact, I reduced it by 17%.

The 3 core strategies I followed:

1. Ran multiple growth experiments in parallel

I launched a series of rapid-fire experiments across channels — all on minimal budgets.

• Google: Search, Video, and Performance Max
• Meta: Sales campaigns, Lookalikes, and tCPA

Within each campaign, I tested different angles, creatives, copies, and targeting strategies — all focused on speed and learning.

2. Scaled what worked — fast

As soon as I saw results, I doubled down. Performing experiments were converted into main campaigns and scaled up. Non-performers were paused immediately. No guesswork, just data-led decisions.

3. Followed top 1% marketing playbooks

Every test, every strategy, every creative choice — grounded in the frameworks used by the world’s best marketers. That’s what made the difference. Strategy beats budget, every single time.

If you’re a founder or marketer struggling to scale profitably — don’t throw more money at the problem. Get the strategy right first.